When you go out and find out what you can do to satisfy your customers. for example, you could hold interviews.
information that is newly created of your own, with a specific purpose in mind.
involves data that has been previously created.
the 4 p's: Promotion, Product, Place, Price.
What do customers want?
Quality, good price, good customer services.
What is the market like?
competitive, regularly spacious (a lot of gaps), open to new ideas.