Search Engine Optimization (SEO) is the art and science of raising website visibility in search engines and directories to increase targeted leads. SEO improves natural or “organic” listings in the Search Engine Results Pages, and PPC optimization improves paid listings.

SEO Strategies Used

1.) Website Analysis
2.) Keyword Optimization
3.) On Page Optimization
4.) Content Writing / Editing
5.) Search Engine Submission
6.) Link Development Optimization
7.) Website Reporting & Analysis
8.) Link Promotion
9.) Content Marketing
10.) Email Marketing
11.) Video Promotion
12.) Document Sharing, Etc.

Google Guidelines that need to follow

Content guidelines
Technical Guidelines
Quality Guidelines

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