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NSI Sport Information Centre, Newsletter | Nov. 2013 v.1

Info Awareness - Social Media

Social media is an online media that allows and promotes discussion and sharing. The content of the media is generated by individual users and, as such, contains personal opinions. The common forms of social media include: Facebook, Twitter, YouTube, Flickr, personal blogs or websites, LinkedIn, podcasts, Google +.

Social Media and Athletes

Although everyone is entitled to a private personal life, online social media has challenged the concepts of ‘public’ and ‘private’ and, in turn, changed the way in which online aspects of private lives are accessible to others. Once information is online, it is almost impossible to remove and can quickly spread beyond a person’s control. A moment of rashness now could have unintended and irreversible consequences in the future – inappropriate online activities can be detrimental to relationships and damage your personal integrity.

Before putting personal or potentially sensitive information online, athletes should be educated to think about why they are doing it. The accessibility and indexability of online information means that although a single posting on a social networking website may be sufficiently de-identified in its own right, this may be compromised by other postings on the same website, which are just a mouse click away.

The Power and Peril of Social Media

It is no longer a question of why should an organization use social media, but how should they use it. With social media the possibilities are endless. Social media allows for a sense of community and increases the speed for feedback and results. Organizations can have direct communication with their customers or members, coaches can send out training schedules and tips to their athletes, athletes can instantly inform their fans of their achievements and the list goes on.

With so many choices out there (Facebook, Twitter, LinkedIn, blogger, Flickr, YouTube, …) you need to have a clear understanding of what you want to achieve from social media before you even start. And as with any form of communication you want to ensure you do not get caught up in the instantaneousness of the medium and are still portraying the right message that represents you and your organization.

Social media is here to stay. With so many choices it can be difficult to figure out what type of social media to tap into. Here, examples include:

Coaching and Social Media

We’ve all been told that social media is a very powerful tool and that we should all be using it, but many have no idea how or what it can do for coaches and their teams. Social media can be used externally, by marketing and creating awareness of your team and internally, with the use of mobile applications for distance coaching, video analysis, or to track stats.

Marketing is something everyone should be doing, even at a minimal level to create awareness of your team or athlete and to gain support from administration, parents and communities. When people are aware of you and know your story they will be inspired to get involved; this creates stronger fundraising, higher participation rates and may even get you better facilities.

People are connected now like never before and you can reach them easily and cheaply on their phone or computer using:

  • Email – Sign parents and community members to your email list to keep them posted on upcoming events or changes
  • Twitter – Tweet action as it happens during a game (increases fan interaction) or announce a match
  • Facebook – Create a group for the team, parents, sponsors and community members to join, post personal interest stories
  • Website – Develop a strategy for fundraising, post jobs, and recruit players

The use of technology has the ability to enhance the athlete experience and can be used as an important motivational tool. From an athlete perspective, consider how great it would be to have parents able to follow long distance games through Twitter or to have an athlete be able to share their personal success story on the team website. Having these media tools at your fingertips is the next step in coaching and is vital in ensuring your team gets the acknowledgment and support it deserves!

Performance Highlights!

WADA approves 2015 World Anti-Doping Code

More than 1,000 representatives from sport, media and the anti-doping community are in Johannesburg, South Africa, for the World Conference on Doping in Sport.

WADA Appoints Sir Craig Reedie as its new President

The World Anti-Doping Agency (WADA) has elected Sir Craig Reedie as it next President. At a meeting of its Foundation Board at the World Conference on Doping in Sport in Johannesburg, South Africa earlier today, WADA confirmed that Reedie would become the third President of WADA since the organization was formed in 1999, taking over from Australian John Fahey who began his term almost six years ago. (Play True Magazine)

There is no such thing as accidental doping! - Dick Pound

On the first day of a global anti-doping conference the former head of the World Anti-Doping Agency (WADA), Dick Pound, made a bold statement: There is no such thing as accidental doping.

Bolt and Fraser-Pryce win 2013 World Athlete awards

Usain Bolt and Shelly-Ann Fraser-Pryce were crowned male and female World Athletes of the Year for 2013. (

BMI Is Outdated, but It Still Works

The flawed body mass index remains a useful predictor of health

Doctors Identify a New Knee Ligament

Surgeons in Belgium have identified a new knee ligament, damage to which may help explain why some common A.C.L. injuries are so unstable and slow to recover. (Gretchen Reynolds, New York Times)

Pregnant mothers who exercise boost babies' brains, claim researchers

Weekly exercise by mothers linked to better mental performance in later life. (Ian Sample, The Guardian)

Big Data: Predicting and preventing rugby injuries

Rugby Union is becoming an unlikely benefactor of the so-called data revolution by using information about players' health to predict injuries. (BBC)

Brain donor rugby player to meet 'brain bank' expert

Seven concussions in 18 months ended Shaun Valentine's rugby league playing career, and the lingering effects concerned him so much he decided to donate his brain to a man he's never met and rarely spoken to. (Associated Press)

We owe Olympic survival to embracing technology, admits taekwondo chief

Jean-Marie Ayer, secretary general of the World Taekwondo Federation (WTF), has admitted here the survival of taekwondo's Olympic status was dependent on the sport's successful embracing of new technologies introduced in the aftermath of Beijing 2008. (Nick Butler, Inside the Games)

When are you too sick to work out?

How to tell if working out will help you heal—or make your illness worse. (Best Health Magazine)

Responding to the Rise of Depression in College Athletes

A new study indicates that college athletes may be at an increased risk for depression today, far more than earlier generations. (Tim Elmore, The Huffington Post)

IOC president calls for new testing methods

New IOC president Thomas Bach believes new testing should be the priority to strengthen the fight against doping in sport. (Reuters)

Michael Johnson opens up about Bolt, divas

Michael Johnson does not know how big a problem drugs are in sport. Or whether Usain Bolt will come good on his promise to smash the 19-second mark for the 200 metres. (Adrian Proszenko, The Sydney Morning Herald)

Concussion commissioner needed to sort out neurological mess

Let the record show. Across the world of serious contact sports, it was in the second decade of the 21st Century that mainstream focus began to turn to the long-term deleterious effects of that heavy contact and it was realised that it was not only boxers who could suffer brain damage but also many others, including footballers. (Peter Fitzsimons)

New device to help OPTIMISE Swimming

A miniaturised data logger that can record speed and movement in the water will soon be available to help swimmers analyse their performance. (Australasian Leisure Management)

What can sport do to stop spot-fixing?

Despite match-fixing finally approaching the summit of the sporting agenda I believe there is still some misunderstanding between sports governing bodies (‘SGBs’) and law enforcement about the responsibilities for preventing and combating the threat. This is no better exemplified than through the issue of spot-fixing.(Kevin Carpenter, Law in Sport)

Unraveling new healthy eating guide (the death of the food pyramid)

The NZ National Heart Foundation has come up with a new healthy eating guide, possibly spelling the end of the traditional healthy food pyramid. (Dave Shaw, The New Zealand Herald)

New steroid profiling, App for athletes

WADA says a new new technique for urine tests will be the "the twin" of the blood profiling system used in the athletes' biological passports. (Gerald Imray, The Brisbane Times)

Warner credits psychologist with turnaround

Refreshed and reinvented, Australian opener David Warner believes a pivotal series of sessions with a sports psychologist has him primed to fire in next week's Ashes opener in Brisbane. (Phil Lutton)

Tracking Technology Revolutionizes Athlete Training

As finely tuned as strength and conditioning coaches would like today's athletes to be, much of performance training to date has been based more on time-honored norms than real science. (Paul Steinbach, Athletic Business)

Are fitness staff the best sales people?

New research from The Retention People (TRP) reveals that fitness club staff can generate 600% more income per member than the actions of sales people alone. (Australasian Leisure Management)

Paleo on the table

Sometimes, nutrition seems like a war zone with different tribes fighting it out over the best way to eat, with one current skirmish pitting the Paleo-devotees against the Grain Eaters. (Dani Catania, Sports Dietitians Australia)

HAVE YOUR SAY on the future of the Paralympic Games!

The International Paralympic Committee (IPC) want to hear the views of individuals and organisations that have been involved with the Paralympic Games via a ‘HAVE YOUR SAY’ forum, which is open until January 2013.

From velodrome to retail zone: British cycling success story extends to high street

The stunning recent success of Britain's road and track cyclists had a knock-on effect on the high street this summer, with retailer Halfords declaring cycling its "standout performer" over the six months to late September. (David Owen, Inside the Games)

First disability coaching degree will produce generation of teachers trained to help aspiring Paralympians

The Sports Coaching Science with Disability Sport BSc was introduced by the University of Worcester in the afterglow of the London 2012 Paralympics. (Liz Lightfoot, The Independent)

Rugby: New approach to mental wellbeing in sport

The New Zealand Rugby Players' Association says an eye-opening poll of former players is proof that education is needed to show a healthy mind is as important as a fit body. (Dylan Cleaver, The New Zealand Herald)

Study finds paracetamol helps cyclists' endurance - but health and ethical questions arise - Earlier study said painkilling drug could shave 30 seconds off 10-mile time trial. (Simon MacMichael, Road.CC)

Medicines regulator health warning on supplement OxyElite Pro

The Medicines and Healthcare products Regulatory Agency (MHRA) issued a public warning today about serious liver and heart problems associated with two versions of sport supplement OxyElite Pro. (UK Anti-Doping/International Paralympic Committee)

The Olympics of the Future

Japan, finally emerging from a long economic downturn, hopes to re-establish itself as a technological powerhouse. (Hiroko Tabuchi, New York Times)

Succeed Clean – performance enhancing drug outreach program: making an impact in schools

The Canadian Centre for Ethics in Sport (CCES), in partnership with the University of Waterloo, launched the Succeed Clean program last year with a goal to reduce the use of appearance and performance enhancing drugs (APEDs) by creating and disseminating effective education and information tools for children and youth, parents, educators and coaches. Results from the first year of this pilot project demonstrate that the program is making a difference. (Canadian Centre Ethics in Sport)

Should doping be legalized? A tired debate

British Medical Journal, a “Head to Head” was published between two opposing viewpoints around the question of legal doping in sport. The protagonists were Julian Savelescu, a philosopher from Oxford arguing that doping should be legal, and Leon Cready and Anna Vondy, who took the opposing view. (The Science of Sport)

WADA outlines laboratory network strategy

Following a recommendation made at September’s meeting, the WADA Executive Committee has outlined WADA’s strategy for the anti-doping laboratory network. WADA plants to restrict the number of laboratories to 40 and will maintain its commitment to this number for the next five years. (WADA, Play True magazine news)

Cognitive Training: the final frontier for athletes

Good training is about identifying the abilities needed to perform at a high level and then developing ways to improve those abilities. Scientists have identified another ability needed for elite athletic performance: perceptual-cognitive ability (Laura Depta, SportTechie)

Queen’s Baton Relay – Kuala Lumpur visit gallery

The Queen’s Baton Relay arrives in Malaysia for a 3-day visit as part of its 190,000km journey around the Commonwealth.

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