consultant - speaker - seeker of stories
Building a business is about being authentic, building relationships
and creating experiences...
RED HOT SPEAKING TOPIC:
Growing Your Business By Sharing Your Story
Creating Experiences + Social Sharing = Storytelling for Biz
We have all felt it… the fundamental shift in the way consumers choose and buy their products and services. In addition to the price, the convenience, and other benefits, consumers are demanding more. They want products or services that create a powerful and enduring emotional connection. Companies like Starbucks, Apple, and Harley Davidson all do a fantastic job of sharing WHY they do what they do in a way that inspire the world to use their product or service. They pull you, tell their story… and share the "brand experience" through their customer's voices.
In our own way, the real estate industry has an amazing opportunity to tap into this new Social Biz era… with just a few tweaks to the current way we do business.