Surf Canyon Browser Extension for Dynamic Search
About Surf Canyon
Surf Canyon develops software that refines and personalizes search results in real time. Used in conjunction with Craigslist and search engines Google, Bing, or Yahoo! Search, Surf Canyon detects user information and browsing behavior on the fly and uses this data to automatically re-sort and re-rank search engine results according to immediate relevance to the needs of the user. The software is available as a browser extension for Mozilla Firefox, Google Chrome, and Internet Explorer and can be downloaded from www.surfcanyon.com/extension.jsp. There is also a search engine version which does not require an extension that can be accessed from the same website.
In 2010, though still a relatively newcomer in the field of search, Surf Canyon outranked both Google and Yahoo! Search in a poll for Best Search Engine in the About.com annual Readers' Choice Awards. It won by a large margin, garnering 48% of the total user votes, while Google and Yahoo received only 34% and 7%, respectively.