DUMB WAYS TO DIE: Metro Melbourne
The cutest PSA for train safety you'll ever see! This campaign was created to get across an important message without all of the doom and gloom of a typical Public Service Announcement. Do you think it was effective?
Where It All Began
The campaign created a hilarious video full of recognizable and iconic characters, capitalizing on the audience's need to be entertained. This video was created to go viral, and has reached over 101 million views. Woah!
From Youtube to the App Store, Metro was Everywhere
The interactive app kept up the frequency of the PSA and reinforced the message in a fun and interactive way. The app contained a variety of fun mini games and encouraged players to sign a pledge to be safe around trains.
Even the Train Stations Got a Makeover
After this ad went viral, there was no where you could go without seeing the lovable characters. From billboards to stuffed animals, these little guys took over not just public safety but the entertainment industry as well. Which one is your favorite? Tell us in the comments!