ELEMENTS + PRINCIPLES OF DESIGN

Point

This is the most basic element of design, has position but no dimension, can be described by coordinates on a plane, and is used to indicate a location.

Line

Can be used to define a boundary, indicate volume, create perspective and depth, create textures and patterns, suggest movement, or imply emotion.

Color

Described by a number of qualities (hue, value, and saturation)

Value

Relative lightness or darkness of a color, object, or shape.

Shape

A 2D area enclosed by lines or curves.

Form

A 3D volume or solid.

Space

Areas between and around parts of an image or the implied depth in that image.

Texture

The look or feel of a surface.

Balance

The distribution of elements within a design or equal spacing of objects.

Emphasis

Used to draw attention to one area

Contrast

Can be used to emphasize an element of a design.

Rhythm

Repeated use of line, shape, color, texture or pattern.

Proportion

The relative size of one object in comparison to another.

Unity

The consistent use of design elements.

Economy

Use of the bare minimum of elements.

Cylinder

Circle

Ellipse

Polygon

Prism

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