The 6 Design Principles
The use of color and size to emphasize the most important elements on a page.
White space is: blank or negative space on a page
Graphics don’t overpower text
Page is not too heavy on one side or the other
Graphics don’t overpower text Page is not too heavy on one side or the other.
Distance between elements on a page.
Used to demonstrate a relationship or a lack of relationship between elements.
Justification of elements
Related items should be justified the same to emphasize their relationship to each other
Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics.