Marketing and Market Research

Market Research

Research carried out to help improve a product and find a gap in the market.

Primary Research

Also known as field research. Research carried out by you. Your own information.

Secondary Research

Also known as Desk Research, research that's taken from another source of information.

What do customers want?

*Something new

*Good price

*Good quality

Marketing Mix

Price

Product

Place

Promotion

What is the market line?

When a business encouners rivals