The Pooch Coach

Beverly Ulbrich of the San Francisco Bay Area

About The Pooch Coach

Award-winning San Francisco-based dog trainer Beverly Ulbrich, aka The Pooch Coach, works with owners to help them teach their dogs how to behave appropriately in a variety of situations. Ms. Ulbrich left her career in the tech industry more than a decade ago to focus on her true passion, working with dogs. She founded The Pooch Coach LLC to provide private and individualized behavioral training using reinforcement and shaping techniques. Today, she maintains affiliations with the Association of Pet Dog Trainers and the International Association of Canine Professionals.

Over the past decade, Beverly Ulbrich of The Pooch Coach has become one of the Bay Area’s preeminent dog trainers. The San Francisco Chronicle’s Best of the Bay business poll and the Bay Woof newspaper’s Beast of the Bay awards programs both recognized her as the region’s best private dog trainer. Furthermore, Ms. Ulbrich has appeared regularly on local television programs, including KRON 4 news segments, and on national shows, including Animal Planet and Discovery Channel’s MythBusters.  For more info please go to

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