Apple

Simple & Innovative

Premium, cutting-edge computer brand. Image of an exclusive & urban lifestyle

Threats to the brand - Cheaper price of PC computers, other smartphones, tablet and their improving quality and innovation.

"Early warning signs" - Ex. Samsung Galaxy are the most popular smartphone in Asia; Samsung's anti-apple ad "The Next Big Thing is Already Here"

Securing brand equity - Constant innovation, Rewarding their loyal followers, Brilliant marketing

Apple Ad

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