design principlesbalance
2. Proximity/unity
3.alignment
4.repetition/consistency
5.contrast
6. white spacebalance : Graphics don’t overpower text Proximity/unity : Used to demonstrate a relationship or alack of relationship between elements such as alignment : Justification of elements Repetition/consistency : Consistent pattern of font and colorschemes and graphic types; repeated fonts,color schemes, or graphics Contrast : the use of color and size to emphasize themost important elements on a page for example:Use black font on a light pink colored page Use white font on black paper