The Blacklist Product Placement

By: Codie Keller

The Blacklist is an American crime drama television series shown on NBC that has an average of 6.55 million viewers between the ages of 18 and 49. It features Raymond "Red" Reddington, a former U.S Navy officer who turned high-profile criminal, who had eluded capture for decades, but  voluntarily surrendered to the FBI while  offering to cooperate on capturing a list of criminals who are virtually impossible to catch with a rookie profiler by the name of Elizabeth Keen.

Starbucks Coffee

1st rpoduct Starbucks Coffee

"Coffee Machine Still Works"

During this video clip that took place in the morning Harold Cooper, Director of the FBI Counterterrorism Division, was frustrated because the team has lost control of the criminal situation and he wanted to know if there was anything that the special agents thought that was going right at that point in time , so Aram Mojtabai, FBI computer specialist, made a point that the coffee machine still worked. Starbucks coffee could be added in this video by showing Harold drinking a cup of Starbucks coffee as he walks in.

ASUS Zenbook NX500JK-XH72T

Sarcastic Aram(FBI Computer Specialist)

In this video clip the FBI computer specialist, Aram is on his computer pointing out some evidence that he found, which is very important to the special agents, while being sarcastic. During this scene and many other scenes where Aram or any of the other special agents of the FBI go onto a computer, the Asus Zenbook NX500JK-XH72T could be shown at an angle similar to the picture above to promote the product.

Samsung Galaxy S6

Reddington Talking To The "Director"

This is a picture of "Red" Reddington talking on a cell phone to "The Director" during season 2 of the series in episode 10, Luther Braxton Part 2. This is just one of the many examples of Reddington negotiating with one of his connections, which would be the perfect place to promote the Samsung Galaxy S6. He is one of the two main characters is this tv show series, and it would be easy to change from holding his cell phone in his left hand in his left so that the "Samsung" is visible.

2015 Audi A7

Reddington Surprises Luther Braxton

Throughout The Blacklist TV show series, there are many instances where vehicles can be promoted. For an example in this picture, Reddington had been waiting for Luther Braxton when Red had just gotten out of his car too see Braxton getting out of the building. Like this picture shown, the 2015 Audi A7 could just replace this car easily to make it a great promotion.

Product Placement Summary

Overall for The Blacklislt TV show series publicized on NBC, the product placement plan for many items; such as Starbucks coffee, Asus ZenBook NX500-XH72T, Samsung Galaxy S6, and the 2015 Audi A7, could easily be promoted by adding products or just changing camera-view angles to make them noticeable to the 6.55 million viewers between the ages of 18 and 49.

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