American Express Small Business Saturday
Launched in 2010, during the recession to promote small mom and pop businesses.
New National Holiday?
One Saturday in November each year people are encouraged to shop local and small. Public support helped in the promotion progress as well as Twitter, Fed Ex, the US Chamber of Commerce, and Youtube.
This video with its good intent, illustrates the positivity of shopping small and the great impact it can have. Youtube and TV, helped get the point across to those with doubt, and in it's first year $5.7 billion was generated.
What We'll Remember
The effects of Small Business Saturday are of such grand scale, that their long lasting effects may never be fully weighed. The new annual holiday will grow and prosper as Black Friday has, the creation will never fail and small businesses will mature to their highest potential.
In the Long Run
With sales of $5.7 billion in the first year, the expectation are high for Small Business Saturday's in the future. There will be a lot of help from social media, and other service industries. The stakes are high, the public pleased and the economy thankful. What will come of this holiday will be prosperous and successful ad campaigns and happy shopkeepers.
This photo proves how powerful and necessary this day and cause is. We can all learn from it and get involved and shop small.