American Express Small Business Saturday

Launched in 2010, during the recession to promote small mom and pop businesses.

New National Holiday?

One Saturday in November each year people are encouraged to shop local and small. Public support helped in the promotion progress as well as Twitter, Fed Ex, the US Chamber of Commerce, and Youtube.

This video with its good intent, illustrates the positivity of shopping small and the great impact it can have. Youtube and TV, helped get the point across to those with doubt, and in it's first year $5.7 billion was generated.

What We'll Remember

The effects of Small Business Saturday are of such grand scale, that their long lasting effects may never be fully weighed. The new annual  holiday will grow and prosper as Black Friday has, the creation will never fail and small businesses will mature to their highest potential.

In the Long Run

With sales of $5.7 billion in the first year, the expectation are high for Small Business Saturday's in the future. There will be a lot of help from social media, and other service industries. The stakes are high, the public pleased and the economy thankful. What will come of this holiday will be prosperous and successful ad campaigns and happy shopkeepers.

This photo proves how powerful and necessary this day and cause is. We can all learn from it and get involved and shop small.

Comment Stream

2 years ago
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this new "holiday" is an example of how companies can try to get people to do something for a good cause which can be used in other businesses such as pay it forward campaigns.

2 years ago
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I agree with how the example tries to influence people to act.- Alex Anton

2 years ago
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I've gone small business Saturday shopping for years in a row with my family! I think it really helps small businesses and it feels great helping them achieve their goals. -Mallory Geniesse

2 years ago
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This campaign really helped out small businesses along with itself. It was a very positive campaign that was a win-win for everyone in the end. -Casey Kirby

2 years ago
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I agree with Casey and that these advertisements really helped small businesses and promoted its own business. I thought the campaign was clever in getting people to shop more at small businesses. -Eric Page

2 years ago
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i agree how this helped small businesses