Methods of expansion
and segmentation

Expansion: When a business grows it expands.

Merger: Two businesses that join together to make one.

Takeover: When one business takes over another one.

Franchising: Grants the right to use products and name, needs a franchise agreement.

Pros of merger/ take over: more ideas, more money, more customers.

cons of merger/ takeover: scared of changes, jobs security, the community.

pros of organic growth: They keep growing bigger.

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