UNICEF- The Tap Project
Launched on World Water Day in 2007, UNICEF got people all around the world to help them provide clean drinking water for children by the help of participating restaurants and an app for your smartphone.
Got Involved in Lifestyle Activities
By paying $1 extra onto your bill at a participating restaurant, you give UNICEF the ability to provide a child with clean drinking water for 40 days. Since you are already paying for dinner, why not pay a little extra to help someone in need.
Showed ANYONE Can Easily Participate
By making this funny video ad in attempt for this campaign to go viral, they captured their message that no matter who you are, or the lifestyle you live, this is something to easily participate it to make a difference; even if you are considered selfish and lazy.
Gave Society a Challenge!
This app provides a way to challenge people into putting their phones down for a good cause. Since technology is so evident now, putting it down for a while is important. It's a further incentive for people to put their phones down and challenge themselves for a great cause.
Check out their Social Media!
The UNICEF campaign was one of the best of the 21st century because it combined everyday lifestyle wight eh ability for anyone to help a worldwide cause, while also challenging them to do so. Join in the movement!