UNICEF- The Tap Project

Launched on World Water Day in 2007, UNICEF got people all around the world to help them provide clean drinking water for children by the help of participating restaurants and an app for your smartphone.

Got Involved in Lifestyle Activities

By paying $1 extra onto your bill at a participating restaurant, you give UNICEF the ability to provide a child with clean drinking water for 40 days. Since you are already paying for dinner, why not pay a little extra to help someone in need.

Showed ANYONE Can Easily Participate

By making this funny video ad in attempt for this campaign to go viral, they captured their message that no matter who you are, or the lifestyle you live, this is something to easily participate it to make a difference; even if you are considered selfish and lazy.

Gave Society a Challenge!

This app provides a way to challenge people into putting their phones down for a good cause. Since technology is so evident now, putting it down for a while is important. It's a further incentive for people to put their phones down and challenge themselves for a great cause.

Check out their Social Media!

The UNICEF campaign was one of the best of the 21st century because it combined everyday lifestyle wight eh ability for anyone to help a worldwide cause, while also challenging them to do so. Join in the movement!

Comment Stream

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2 years ago
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I remember my parents loved the campaign and supported it whenever they could, and many other people wanted to jump on the bandwagon of this campaign.

2 years ago
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To even further the project with putting down your phone to donate water. Maybe UNICEF could host an event where phones are collected and there is a dance marathon or something similar!

2 years ago
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If I worked on the marketing team for this campaign I would use the hashtag #TapProject to increase the reach and the conversation to get more people talking about the campaign

2 years ago
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Technology addiction is so prevalent in this day and age and spreading the word not just to put your phone away, but that it will benefit kids around the world in very important ways, with something that we can't live without which is water can help tremendously

2 years ago
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@dylanirlbeck I agree. I know many people who were very supportive of this as a result of the advertisement.

2 years ago
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@swill6 This is very true. People are drawn more to companies that have a purpose

2 years ago
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@Dmytro I agree. This campaign was meant to provide a mission for the people to accomplish and most of the time the companies running this campaign are environmental companies .

2 years ago
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I think the app is a great idea and involving other resterants would help spread awareness.i think this could start trending on twitter very eassily.

2 years ago
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@dylanirlbeck I also agree because my parents also did the same thing. -Rachel Marks

2 years ago
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I have never seen this ad but I would love to participate. I agree with Brandon that this is a very good way to get kids and young adults off their phone while benefiting others.