Typical SMALL Business Aims- The typical aims is survival of the business as well living and the customers.
Mission Statement- The purpose of the business.
Aims- The goals that the business want to achieve.
Objectives- Practical steps to achieve the goals usually quantified.
Typical LARGE business Aims- The typical aims for the business is profit, growing, get more products, improve the products and sell more.
Measures of Success (SMALL business)- The profits and to buy nice stuff/products.
Measures of Success (LARGE business)- The profits, employees and how many branches.
How much do aims and objectives matter- I think they matter a lot because everyone needs an aim in life and it will be easier for them to achieve what they want.
Disney's Mission statement 'Is to make everyone happy'. :)