Design Principles

balance

such as, putting matching text boxes at the top and bottom of a publication

such as, you must put captions (text) next to the related photograph

Proximity/Unity

Justification of elements such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer

Repetition/Consistency

lConsistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics

Contrast

lthe use of color and size to emphasize the most important elements on a page

White Space

lis: blank or negative space on a page