Design Principles


such as, putting matching text boxes at the top and bottom of a publication

such as, you must put captions (text) next to the related photograph


Justification of elements such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer


lConsistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics


lthe use of color and size to emphasize the most important elements on a page

White Space

lis: blank or negative space on a page