Gcse Business Studies

Topic 1.3

What is 'Marketing Mix'?

The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing.

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.

The 4Ps are:

  • Product (or Service).
  • How and where will the customer use it?
  • What does it look like? How will customers experience it?
  • What size(s), color(s), and so on, should it be?
  • What is it to be called?
  • How is it branded?
  • Place.
  • Price.
  • Promotion
The 4P's

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