The Logic of Advertising

By Kelly Tuxpan

Ad #1: eos (evolution of smooth) lip balm  

Main Message: The lip balm that makes you smile.

Conditional Statement: If you use eos lip balm, then you will smile.

Truth Value: False

Counter Example: Maybe you use another lip balm. (ex. Nieva)

Converse: If you smile, then you use eos lip balm.

Truth Value: False

Counter Example: Maybe you're just happy

Inverse: If you do not use eos lip balm, then you will not smile.

Truth Value: False

Counter Example: You could use eos lip balm and not smile.

Contrapositive: If you do not smile, then you do not use eos lip balm.

Truth Value: False

Counter Example: You could use eos lip balm and not smile.

Ad #2: Converse (Sneakers)

Main Message: Shoes are boring, wear sneakers.

Conditional Statement: If you wear Converse, then your shoes aren't boring.

Truth Value: False

Counter Example: Converse can be boring  

Converse: If your shoes aren't boring, then you wear Converse.

Truth Value: False

Counter Example: You could wear Converse and have boring shoes

Inverse: If you do not wear Converse, then your shoes are boring.

Truth Value: False

Counter Example: Converse can be boring

Contrapositive: If your shoes are boring, then you don't wear Converse.

Truth Value: False

Counter Example: Converse can be boring

Ad #3: iPhone

Main Message: Everything you need, just with one touch

Conditional Statement: If you have an iPhone, then you have everything you need, just with one touch.

Truth Value: False

Counter Example: You won't have food or other essentials with just one touch

Converse: If you have everything you need, just with one touch, then you have an iPhone.

Truth Value: False

Counter Example: You can't have everything you need with just one touch

Inverse: If you do not have an iPhone, then you do not have everything you need with just one touch.

Truth Value: False

Counter Example: You can have an iPhone, but not have everything you need with one touch

Contrapositive: If you do not have everything you need, with just one touch, then you do not have an iPhone.

Truth Value: False

Counter Example: You can have an iPhone, but not everything you need in one touch

Comment Stream