BASIC PRINCIPLES OF PR
the word audince has long been familier as a collective term for receivers in the simple sequentian model of mass communication procces
as a strategic management function pr as to manage the relationship between an organisation and its publics. the management of relationship is a key factor in the public relation procces to reach organisational goals
any policy or public relations programme of a copration must e designed in the intrest of the public
it is he touch stone of the pr. pr is not based on fiction but always on facts.
GOOD CAUSE AND GOOD DEEDS
good cause and good deeds are the prerequesits to succesful pr.
TWO WAY COMMUNICATION
pr cmmunication is not just telling people about an organisation policies and programmes but also listening to them to know the relation and problems. there for pr is both speaking and listening, a two way traffic.
since pr is a based on public intrest its practitioners work beyond organisational goals to serve the community cause
pr is planned sustained and continues process. as long as long as there is an organisation there is a mission and there is a audience pr must continue to practice building bridges between the organisation and its public
pr is a multifunctional discipline that supports various management with a communication strategy
pr is a catalyst for change. as a change agent it is not only changes the attitude but also create good will trust and reputation based on the perfomance of the organisation