Search Engine Review: Panda 4.0

Google’s answer to notorious SEO organizations who are said to created link farms just to get into SERPs quicker than those who don’t have knowledge about it.

Google’s latest algorithm update, Panda 4.0, the fourth series of the never ending improvement strategies that the biggest search engine has been working on for years, gets a thorough look apart from some usual results of either making websites either improve or slowly deteriorate their SERPs. This was Google’s answer to notorious SEO organizations who are said to created link farms just to get into SERPs quicker than those who don’t have knowledge about it.

We all wish that we won’t get hit by the numerous Google updates, but somehow, we can get affected by it one time or another. Whether we are a start-up site or a long-running website that’s old enough to stay in the SERPs, but Google updates have been very keen on giving only the most relevant information to users, thus making algorithm changes that skims off sites with old content, spammy links, irrelevancy, and sites with gibberish and duplicate content. There have been hundreds of these mini and major updates over the past few years, some of which are the most popular of all: Penguin, Hummingbird, and Panda updates. We’re actually still wondering how Google is able to name these updates after very gentle creatures...but for sure, these updates have been very notorious for sites pertaining to various kinds of organizations and businesses.

And as we focus on Panda 4.0, it seems that this update pushes spam and duplicate content further, and according to the latest results of losers/winners, even big sites such as ask.com has been the number one loser and glassdoor.com dominated the winner’s game.

Most of the sites included on the losers list were actually affected as they were evaluated with a lot of duplicated content. The algorithm, at this point, targeted price and product comparison sites, as well as technical forums and group sites. However, the update also brought in a better impact to Glassdoor.com, which is actually a comparison site which is more exclusive to company reviews. Of course, other factors such as spammy links, keyword stuffing and link farming has also been the main reason on why these sites might be suspected for being bad sites for users. This has the most effect on US based sites, but an SEO company in Singapore can also say that even Asian sites are affected by the update.

Speaking of farming, it is also familiar with a lot of SEO and Online Marketing Companies that Google provided their own ‘Farmer Update’ through applying Google Panda since February of 2011. Of course, even an Singapore SEO Company or an Australian SEO organizations, where SEO is really booming, find that Panda really struck on a number of affiliate companies and those who don’t really provide the best of information to users.