What is a Brand / Branding? ADD WHAT YOU THINK YOU KNOW HERE! Brand - Wikipedia, the free encyclopedia Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. Identify Walkers' VISION, LOGO, SLOGAN, STRATEGY, PERSONALITY and PRODUCTS! Identify Cadburys' VISION, LOGO, PRODUCTS, PERSONALITY, STRATEGY and SLOGAN!