What is Search Engine Optimization
Research any information related to search engines, such as websites or internet marketing techniques, and you will quickly encounter the term SEO, or search engine optimization. It’s no wonder; search engine optimization is the core issue that determines the websites we view, the online stores we frequent, and the answers we receive when we ask our smartphones questions. Whether you are establishing your company website or implementing an internet marketing plan, you need to understand search engine optimization because it will determine the success of your site. Simply put, search engine optimization is the process of adjusting a website to affect its placement in the natural search results of search engines such as Google, Bing, and Yahoo.
When search engines are given a query, they examine all the pages on the web to determine which ones are best suited to provide the desired information. To make this determination, the search engine takes into consideration everything about a page, from its title to its relationship to other pages, running the information through a mathematical formula called an algorithm. The algorithm weighs all the factors on the page and assigns the page’s search engine result ranking, with the highest ranked results appearing at the top of the natural search engine results.
Search engines consider every element on a webpage. First, they check the content and title of a page, to ensure they contain keywords directly related to the page’s theme. Next, they check links and the words used in the links; search engines want to present pages that are recognized authorities on a subject, so they look for pages with a significant number of incoming links from other pages, especially from reputable pages in related fields. The last element search engines are looking for is content; pages that consistently provide fresh, engaging content are going to rank well.
Search engine ranking has a decided impact on the success of any given website. Research has shown that the top ranked search result receives a whopping 33% of search traffic, which makes sense as users are looking for the best answers to their questions and the top spots go to the pages that the search engines have determined are the closest match. This direct correlation between search engine rankings and financial success has helped fuel the development of search engine optimization tactics, as site owners seek ways to get their sites seen by as many potential customers as possible.
SEO tactics are strategies employed to try to raise pages’ rankings, and the majority of them are positive ones, like focusing on quality content, engaging in social media marketing strategies and authoring a weekly blog to garner links. There are always those who instead try to employ “Black Hat” strategies to trick search engines into giving their page a higher ranking, such as purchasing large quantities of low-quality links. While search engines have built-in metrics that are designed to identify and punish pages that try these tricks, as SEO tactics and web standards evolve it becomes necessary for search engines to make periodic updates to keep their algorithms in line with current standards.
Recently Google enacted several updates to their search algorithms that have significantly changed the way some pages rank in search engine results. If your website has suddenly disappeared from search engine results, it could be a penalty for the SEO strategies you employ or simply the need to adapt to their changing standards. If you are creating a new online presence or have an existing site that is languishing on the bottom of search engine results, it is time to call on the web professionals at Blue Interactive Agency for some expert SEO strategies to help raise your site’s ranking. As one of the leading internet marketing firms in South Florida, our marketing experts have the knowledge and experience to help you develop a comprehensive online marketing plan that incorporates search engine marketing strategies to bring in the search engine traffic your business needs to succeed!
Contact Blue Interactive Agency today at 954-779-2801 for the latest SEO tips and information on interactive marketing strategies that can help your business grow!