principle of  design

    Balance - lsuch as, putting matching text boxes at the top and bottom of a publication

Proximity/Unity - ¡such as, you must put captions (text) next to the related photograph

Alignment - ¡such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyer

Contrast - the use of color and size to emphasize the most important elements on a page

 Repetition/Consistency - Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics