A Rhetorical Analysis Essay Project
of 2015 Super Bowl Commercials

By Gianna Wright
English 12 with Mr. Smith at CNHS

Always: #like a girl
2015 Super Bowl Commercial

Mr. Smith's English 12 Essay Project

Rhetorical Analysis Essay
By Gianna Wright

Gianna Wright

Mr. Smith

Rhetorical Essay

3 March 2015


Being a girl who runs on her tippy toes, I have gotten made fun of a lot. From the perspective of a girl, you don't get the same respect or attention for playing a sport. When a guy thinks of a girl running, throwing, kicking, or fighting, were described as weak and made fun of our form or strength. In the Always "Like a girl" commercial, they make fun and imitate the way girls run, fight, and throws. They don't call them weak, but in the way they imitate the girls, they don't take girls seriously, as if they trying to say girls are wrong when they fight, run, or throw.

The commercial is a video of a group of guys that are asked to imitate girls running, throwing, and fighting. When they imitate the girls, the guys pretend to be weak, have no strength, and are kind of condescending in the way they think girls should not be taken seriously. They then ask for the girls to show them how they run and fight. The girls fight there heart out, and prove that they are capable of fighting or running as fast or as hard as anyone else. When they ask the boy if he thinks hes making fun of his sister when he imitates girls. He goes back and forth whether he was or not. He ends saying he wasn't hurting his sisters feelings, and wasn't insulting her, but the audience quickly gets how he was.

Girls should have a voice, and in the commercial they end with saying “lets make #likeagirl mean something.” Girls want to have power and be role models, they want to be taken seriously. The issue is that guys make fun and antagonize girls as if they are not important and or not strong. Whether you're an adult woman or a young girl, you should have self confidence. When you have confidence you feel better about yourself, and like you matter. Older woman are not affected as much by this, and they want to raise awareness to young girls who are affected by this. Growing up, boys will be boys everyone says, but after awhile you get tired of dealing with the teasing or immaturity. Young women across the world should be able to feel important and make #likeagirl mean something.

Fama Francisco, the vice president of Global Always, and her colleagues looked closely at the data and found that girls experience a significant drop in their self esteem and confidence when they hit puberty. One of the girls who got interviewed in the commercial said, "Keep doing it 'cause it's working. If somebody else says that running like a girl, or kicking like a girl, or shooting like a girl is something that you shouldn't be doing, that's their problem. Because if you're still scoring, and you're still getting to the ball on time, and you're still being first, you're doing it right. It doesn't matter what they say. I mean, yes, I kick like a girl, and I swim like a girl, and I walk like a girl, and I wake up in the morning like a girl because I am a girl. And that is not something that I should be ashamed of, so I'm going to do it, anyway. That's what they should do." What this girl said its true, no one should be ashamed of being a girl, and acting like a girl because you are a girl. Girls are supposed to run like a girl or sing like a girl because they are one. No one should be making fun a girl for doing something her way, or be judged for doing something because they are a girl.

The group of always questioned a group of adults on what it means to run, fight, and throw like a girl. The interviews resulted in squealing, and substandard attempts at the task are very alike with what the phrase has come to mean in society. Even some of the girls, described running like a girl is waving your hands around and running poorly. One of the young girls says in the video “why can't run like a girl still mean win the race” Young girls are affected by they way people think of them, because they believe that they can win a race, and do great things. The effect guys and society put on the women ruins their self image and confidence. Going through puberty heightens a girls emotions and speeds up the growing process.

The Always association, wanted to get girls attention in by making this commercial, but also I think they wanted to capture guys attention also, its target audience is broader then just women. When a guy sees this, they will realize that by making jokes and making fun of women and girls its destroying their confidence. Watching this commercial is brings out real life problems that aren't really dealt with or looked at. Guys don’t notice the effect they have on women and by watching the commercial it shows the ignorance that guys have. Every women can relate to this video, and think that its not right for them to get made fun of being they are a girl and doing a certain activity. When women reach puberty, everything starts to mature, your body, your personality, and it brings out a lot emotions out of yourself and each other.

Women across the world, are affected by the insults and jokes that men make about them. Becoming a women, you go through a process that always isn't pleasant, and during that time women need to feel empowered, and feel great about themselves. Men destroy many women's self image, and confidence. Women should have a voice, and shouldn't be worried about men making fun of the way they do things. Women have the power to make run like a girl and throw like a girl mean something.

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