Connects With People Well
Red Bull stated that this wasnt just an advertising campaign, this was a action. They do the things culture loves them for and all the spectators love them for it also. When this was launched it racked up 5.3 million views and 207 million cumilative views fo campaign. Their sales rose up 7% to 1.6 billion sales.
Used media in innovative, groundbreaking ways
Red Bull used a scientific mission documented by broadcasters and a editorial team for 7 years and for a drink commercial. Red Bull helped Austrian skydiver Felix Baumgartner freefall jump from 24 miles above the earth, breaking five records, according to officials at Guinness World Records. Mr. Baumgartner became the first human to break the sound barrier without engine power.
Helped brand become leader of industry
Red Bull does such a brilliant job thinking of marketing as an action not as messaging. They don’t talk about stuff. They just do stuff. The culture loves them for it and all the spectators do as well,” said Andrew Keller, CEO of CP&B. “It’s established itself as a brand for people that take action by taking action and sponsoring action.