Julie Deane

open her own business

She opened her business when she realized she needed money to put her daughters through private school, after her then-eight-year-old daughter Emily was being bullied.The inspiration for the beautifully-made satchels (our favorites are the fluoro shades) was a battered old satchel. When the two of them realized that no one really made satchels like that anymore, they spotted a gap in the market. Soon followed a mention in The Guardian gift guide and a spot on a Google Chrome advert. Their bags are now beloved by fashion editors, designers and celebrities.The company was set up in 2008, she started out with £600, and alongside her mother Freda Thomas, has created a business worth £10 million.

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