Information Sheet

What is a business?

A business, also known as an enterprise or a firm, is an organisation involved in the trade of goods, services, or both to consumers.                                     

What is a customer?

a person who buys goods or services from a shop or business.

What is a supplier?

someone whose business is to supply a particular service or commodity.

What is a consumer?

a person who purchases goods and services for personal use.

What is market research?

the action or activity of gathering information about consumers' needs and preferences.

What is primary research?

Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use bothprimary and secondary sources in her writing and to integrate them in a cohesive fashion.

Give some examples

journals, magazines, or books.

What is secondary research?
secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by another party. With this form, researchers will consult previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion.

Give some examples?

s, labor unions, media sources, chambers of commerce, and so on. It's usually published in pamphlets, newsletters, trade publications, magazines, and newspapers. Secondary sources include the following:

What is qualitative data?

Qualitative data is a categorical measurement expressed not in terms of numbers, but rather by means of a natural language description. In statistics, it is often used interchangeably with "categorical" data. Although we may have categories, the categories may have a structure to them.

What is quantitative data?

Quantitative data is data that can be measured numerically. Things that can be measured precisely -- rather than through interpretation -- such as the number of attendees at an event, the temperature in a given location, or a person's height in inches can be considered quantitative data.

What is a market map?

What is market segements (give examples)

name soem expensive shops

name some cheap ones

what does it mean by gap in the markert

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