Graydon, Shari, and W. ,. Clark. Made You Look: How Advertising Works and Why You Should Know. Toronto: Annick, 2003. Print


Advertisement -a notice or announcement in a public.

communication- exchanging of information or news.

Shingle - small flat pieces of wood used for advertisement in ancient days.

Promotion- the process of attracting people's attention to a product or event, for example by advertising

merchandising - the activity of promoting the sale of goods


Ancient advertisement

In Ancient Greece, people put up posters offering rewards for escaped slaves, merchants shouted out what they had to sell at the market. Home owners painted “For Sale”. On the side of their houses when they wanted to move. As cities developed, Merchants carved wooden Shingle signs to hang outside
their shops. Since most of the people couldn't read, the signs used pictures, not words. People were recognizing shoemaker’s shop from the image of a boot, or the tavern from the beer mug carved into the wooden shingle.

Creating consumers

In early 1800s, the industrial revolution had introduced machine power. This allowed companies to produce many more goods at a much faster rate. People were not ready to spend money to buy products from them , rather making products at their houses. However, they were persuaded to start spending their money on products that companies were making for them. Advertising had to work hard to change that attitude to persuade people that factory made as opposed to homemade were better.
One of the ways advertisers did this was to put logos on their packages. Cambell’s Soups and Quaker Oats were among the first to do this in 1880s.

New Media

When Photography was introduced in 1839, advertisers were able to show images of real people, products, and places, instead of the drawings that had been used before, promotions for ready-made, clothing’s, cast-iron stoves, and bicycles could all be captured on film, instead of by an artist. Then rail transportation sped up postal service, which increased companies use of magazine advertisements and
other stuff they could send by post. By the 1850 s, streets in London, England were so crowded with wooden carts carrying ads as opposed to people that the city passed a law restricting their number. And by the end of century, many daily
newspapers had grown to more than 100 pages, and were half filled with advertisements.

Personal connection

I saw different types of advertisement in this book. The most intersting one is new Media. I am very much intersted to work in a media company to advertise a product.

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