Author Influences

By: Anna Cotton and Destini Bowman

Author influence is when the author is trying to persuade you to do or believe something.

Common Persuasive Techniques

Bandwagon (peer pressure) - you are urged to beleive something because everyone else did. (Chuck E. Cheese's, where a kid can be a kid)

Testimonial (celebrity endorsment) - famous people try to sell you a productor an idea. (Great things happen when Mr.Clean gets involved)

Emotional Appeal (tugs at your heart strings) - Words or images that appeal to the audience's emotions
are used. The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear. (What would happen if kids of the future dont get the right home school education, go to the #1 Homeschooling Community.)

Plain Folks (Just like You!) - Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted. (As a constructtion worker, I get tired on the job. But with 5-Hour energy I'm awake in the all day.)

snob appeal (only the best for you!!) -This technique suggests that you can be like the expensively dressed, perfectly shaped people who use the prorduct your are advertising. ( I need the best face creamout there thats why I get olay!)

Tips Author Influence

a. Structure ideas and arguments in a sustained and logical fashion.
b. Use specific rhetorical devices to support assertions (e.g., appeal to logic through reasoning; appeal to emotion or ethical belief; relate a personal anecdote, case study, or
c. Clarify and defend positions with precise and relevant evidence, including facts, expert opinions, quotations, and expressions of commonly accepted beliefs and logical reasoning.
d. Address readers' concerns, counterclaims, biases, and expectations.

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