Marketing/Market Research
by Damar White

Pros and cons of primary research

  • Expensive
  • Information collected is all related to you
  • May find that its not all true
  • Might not collect all the information needed

Pros and cons of secondary research

  • Cheap
  • Easy to collate
  • Less effort needed to collect information
  • May not relate to you`
  • May be incorrect

Market research affects marketing mix

  • With information from market research companies are able to improve products

Market research

Questionnaire's relating to the product so that it can be improved to satisfy customers

Primary research

research that has been carried out by a company itself

e.g Tesco surveys

Secondary research

research that has been taken from another business that has been evaluated and used to improve products .0

Marketing mix.

getting a balance of production .

the 4 p's.





What do customers want.

low price .

quality in products and service.

quick service.

good customer service.

What is the market like

business normally encounter rivals of which creates competition making the market competitive.

Comment Stream

2 years ago

Your work shows some real positives…

Whole topic covered
Quality of writing

In terms of Literacy and Presentation, your work is as follows…

Spelling - Excellent
Punctuation - Excellent
Grammar - Excellent
Use of quotations - Satisfactory
Understanding of topic - Good
Application (real life / news / examples) - Poor
Analysis (detailed explanation / how / why) - Good
Evaluation (pros and cons weighed up and concluded) - N/A
Presentation (use of images / layout / style) - Satisfactory

Your work might be even better if…

Spruced up with video
More images
Real life news link


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