Why do Businesses segment their market?

Activity 1 - How Businesses segment...look at the categories of segmentation below and add examples (adverts) to the Comment Stream at the bottom of this page!

Activity 2 - Create a Market Map like the one below for a product that can be purchased from the Walmart Website (in honour of our American Guests)!

Use Powerpoint and make sure that you find at least 5 varieties of the same product.

Activity 3 - Make a new tackk using the help sheet below...

To help you with your tackk, use the help sheet above...

Extension Challenge / Homework...

Prepare a short argument either for or against gender specific advertising. Is it right or wrong to charge more for a product because it is packaged specifically for a man or a woman?