Hannah Henry's Final Project
Movie Poster Evaluation
This is a good example of a movie poster because it uses a variety of strategies to make it stand out. It uses large images to grab your attention. It also uses bold, contrasting colors and shocking images to make the poster attractive to potential moviegoers and get you thinking about what the movie could possibly be about. It meets all of the criteria for drawing your attention. The scene this poster has on it shows that it is a science fiction movie and the avatar that is shown is the main character, which shows what kind of characters will be in the movie. That is how it "tells without telling." It gives a brief idea of what the movie is about. Personally, I think the scene that is shown and the unusual animals/characters makes viewers want to see this movie. It makes you wonder why there is a weird blue creature riding a dragon in the middle of the jungle. It looks like it would be an entertaining film to watch due to the visuals and unusual-looking plot line. I would want to see this movie because it looks intriguing.
Movie Trailer Evaluation
This movie trailer uses clips from various parts of the movie, starting from the beginning of the movie and working its way towards the climax of the movie. They show some of the "meat" of the movie. This movie is probably targeted to people who like suspenseful and mildly scary movies. Also, it could be targeted to people who enjoy learning about sharks or the ocean. Almost all of the clips in the trailer appeal to those types of people. The trailer outlines the basic plot line without giving a lot away. It shows that it is about a feared shark, but doesn't show why it is feared or what happens in the end. It does a great job of teasing the plot line, but leaving them wanting to see more. They do a good job at showing intense clips pf the movie that make people want to hurry to the theater and see it and how it ends. The clips also show that the movie is suspenseful and kind of freaky (the general feel of the movie.)
Amusement/Theme Parks Various Pricing for Various Days
Some advantages of charging higher admissions prices for different days of the week or different seasons of the year include: more profit, more visitors, and more loyalty from visitors. Let's say that they charged a higher admission price on the weekends than they do on the weekdays. They would make more profit from doing so because more people visit the park on weekends due to no school, no work, etc. More people would be willing to pay the higher prices on weekends, giving the park more profit. More people would also try to visit during the week because the prices are lower, also increasing the number of ticket sales (profit). They would get more visitors if they had cheaper tickets during the week, because they would want to go because they think they are getting a good deal. By more loyalty, I mean they would keep coming back if ticket prices were lower. Same thing goes for the seasonal ticket prices; more profit and more visitors, and more loyalty from visitors.
There are a couple potential disadvantages of charging different ticket prices for different days of the week/seasons. I personally don't think there are any, but there are some possibilities. People would possibly be more reluctant to pay for the higher ticket prices on the weekends. If they are aware the ticket prices are higher, they would aim to go sometime during the week, leaving the park less busy on weekends. Although, I think that this is unlikely--the park will always be busy on weekends. It is also kind of inconvenient to not have one set price, because the guest can't be completely sure of what the price will be. I definitely think that the advantages outweigh the disadvantages of this though, and i would recommend all parks to use this strategy.
I don't think that doing this is unethical. I think that it is just good business. It makes perfect sense why a park would use this strategy. Even I, as a visitor, think that this is a good idea and that parks should do this. If you can make more money easily, why not do it?
Amusement/Theme Parks Additional Value
If I ran my own amusement/theme park, I would offer something similar to the MyMagic+ wristbands that Disney offers to add on some additional value. I think that it is a brilliant idea to have a wristband that you can attach to your credit card and personal information. It would make the guest's experience more memorable if everyone that worked at the park knew it was their birthday and could tell them happy birthday. The main thing I like about this idea, though, is that you can just scan your wristband to purchase anything from the park such as food, souvenirs, tickets, etc. The guest would obviously spend more money because it is more convenient for them. Also, children wouldn't need their parents with them to purchase things, so they would spend more money. I think that the guest would appreciate this because they think it is easy and convenient for them, and the park would appreciate their large increase in sales.
Marketing Campaign for a Movie Being Released Later this Year
The Hunger Games Saga, Mockingjay Part 1 comes out on November 21st, 2014. The basic plot line is:
- Katniss watches her children, a boy and a girl, play in the field back in 12. They don't know that beneath them are the bodies of all the people who died in the war.
- Peeta had to work on Katniss to have kids for a long time before she agreed. Katniss nearly couldn't do it.
- Her children are starting to realize about the Games, which are now part of the history they learn about. Katniss isn't sure what she'll tell them about how it all went down. They think their world is totally safe.
- Peeta helps her by saying it will teach their kids about courage and about all the people they knew and loved.
- Katniss gets through it by thinking about all the good things she's witnessed. But she still can't forget the Games. A marketing campaign the movie could use is:
- Trailers for the movie can start to appear in theaters during the previews about 1 year prior to the release of the film.
- Website and social media accounts for the movie can also be created at this time.
- About 4 months before the release of the movie, commercials can start to air on television (not too frequently).
- A couple months before the release, various ads (radio, magazine, etc.) will start to appear.
- 1 month before the release, frequent television commercials will air.
- Also at this time, billboards will go up around the big cities.
- 2 weeks before release the "all out media blitz" occurs. Heavy advertising is conducted.
- The cast appears on late-night talk shows such as Jimmy Fallon and Chelsea Lately to further promote the movie and get people excited.
- No further advertising after 2 weeks of release.