AD Campaign Research

My project is going to be about research on Advertising Campaign.

1. What is an advertising campaign?
a) An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

2. How can an advertising campaign have a successful beginning?
a. Of your ideas that you are considering marketing. Find an article with advice on getting a successful start! So if you thinking of creating a campaign for clothing, look up successful clothing designers PROVIDE A LINK with details on their success! Preferably find articles that give advice directly from the designer on how a person can get started.
    a) Promotion

3. How does color impact ANY advertising campaign? (Provide your source...article, book or link)
a. Concerning what you are considering marketing: What are some color choices that may be successful for your product? Why these choices? (For example: Red-> Has been shown to promote
   a) It impact it because it helps bring out the campaign a lot more. A bad color could mess the campaign all up.

4. What is a target audience?
a. Who is your target audience (provide demographic details: age, gender, social group, etc)
   a) A target audience, is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

5. Why is it important to know your target audience?
a. How are you familiar with your target audience? If you aren't will you get familiar?
   a) It's important to know your target audience so people could know who you actually talking about.

6. What is a call to action? How is it used?
  a) A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.

7. What are media outlets for advertising?
a. How important is your budget in knowing how you advertise through these outlets?
  a) Like Television, Radio, Print Publications, Internet, Direct Mail, Signage, Product Placement, Mobile Devices, and Sponsorships

8. You will have a small budget. What will be your media outlet to market your line or item?
a. Why do you chose this (these) outlets to market your product?
  a) Mobile Devices

9. Give three examples of successful ad campaigns.
For each give the company name. How they were successful. Provide a source (book, article, and or link).
a. Give an three examples of bad ad campaigns. Provide a source (book, article, and or link).
  a) Wendys, Apple, California Milk Processor.


10. Why is brand name and slogan important?
a. How can you make your name stand apart?
  a) Brand names are not always so important, but many people perceive them as important. Many people believe that brand name goods have a higher quality than generic goods and in some cases this may be true, while in other cases the quality is equal, and slogan is important element for a brand because it makes it that much easier to increase consumers retention rate and desire.

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