Red Bull Stratos
Launched as an experiment, Red Bull assisted skydiver, Felix Baumgartner jump from 24 miles above the Earth. They claim to have done this not as an advertisement but as an experiment.
Daring Stunt Attracted Publicity
The stunt was so daring and out of the world that Red Bull gained a lot of publicity through the stunt, since they helped make the stunt possible.
Baumgartner going on the news, shows how much a big deal his stunt was. This daring stunt gained so much publicity for Red Bull since many were interested, like CBS.
Actions Above Words
Unlike most companies, Red Bull did not talk about itself,it went out an did something. The actions that it took show something different and groundbreaking in advertising.
Red Bull just went out and helped the stunt happen rather than advertising. They did an action not really much talking on Red Bull's part but the experiment helped their sales hugely.
The webcast racked up 52 million views. This lets Redbull know that views on future campaigns will blow up and they know that it's a good idea to start producing more live-streaming videos to advertise their product.
This is another campaign for example, of Travis Pastrana jumping a car over a large body of water, emphasizing to its consumers that RedBull takes you to new levels.