Information sheet

  1. What is a business?

Business is where you buy or exchange to customers.

  1. what is a customer?

A customer is a person buying something or receiving something exchange of money

what is a supplier ?

A supplier is someone that sells , trades or exchanges to someone to help them with there business

what is a consumer ?

Consumers are the last person buying or exchanging something.


What is a market research?

the action or activity of gathering information about consumers' needs and preferences.

What is a primary research?

Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations.

What is a secondary research

Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, researchsubjects or experiments.

what is a qualitative Data

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in marketresearch and further contexts.

What is quantitative data  

Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it's important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.


What is a market mapping

  1. Market Mapping is a comprehensive industry specific candidate sourcing process. It identifies the 'hot spots' of in-demand skillsets and tracks candidate movements in the UK staffing market.

what is market segments give exsamples

Market segmentation is the technique used to enable a business to better target it products at the right customers.

name some expensive shops

boys base



name some cheap shops





What is meant by the term "Brand Image"?

Brand image is a logo of some sort that represents a brand of some kind so people can recognise the branD E.G voi is represented with a v

What brand image might buisness want for the following product? A. Helments for a building Site. A man wearing a hard hat with is thumb up.

What is meant by the term "After-sales service"?

Returns or exchanges of a product sold to a customer

State two types of after-sales service that could be given by a garage? fuel repair  and Car repairs.

Explain why a business might want to develop a brand?

Advertising a brand could be good  also  having a good  brand means added value to products because everybody wants that nice and known brand.

Using an example , explain the term 'product range' of a businesses?

product range means a various options in one class of item, for example in asda  they have food and other things like toys and cloths

List two benefits to customers from competition?

Brands and buisnesses will make things cheaper  p to attract more customers and add more things

State three strengths and three weaknesses to a business of opening a small independent sports shop?for customers,strengths: add more things, less staff needed,more product

Weaknesses:Less variety of products,not much of a sale ,different  items and sizes

Explain why someone with experience of the coffee trade might set up a specialist store? To have  more coffee customers  .

State two reasons why a business might choose to set up s shop a store near to a rival?To see who gets more money


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