Public Figures to Remember during Roosevelt Era & World War II:
1. Franklin Delano Roosevelt
- Started Fireside chats
- Expanded the role of OWI (Office of War information) during WW2
- Created the ‘’New Deal’’
2. Louis McHenry Howe
- PR Adviser of FDR
- Helped FDR develop concept of “Fireside Chats”
3. Carl Byoir
- Associate chair of the Committee on Public Information
- 1930 founded his own agency, Carl Byoir and Associates ü one of the oldest and most successful firms.
- Helped FDR to build public support and change public opinion toward FDR’s New Deal recovery programs with weekly radio broadcast and numerous other techniques.
4. Elmer Davis
- Directed the Office of War Information during World War Two.
- Coordinates public information from the military and mobilizing public support for the war effort and undermining enemy morale
- Pioneered widespread use of radio, Hollywood and media to publicize war effort
5. George Gallup
- Founder of American Institute of Public Opinion (AIPO)
- Pushed the public opinion polling into the mainstream media
6. Rex Harlow
- First full-time public relations educator when he began teaching at Stanford University in 1939
- He founded the American Council on Public Relations and guided its development into the Public Relations Society of America in 1947