Persuasive writing is writing that is aimed towards convincing its audience to either do something or believe something. It is utilized whenever the writer has the goal of persuading his or her audience. Effective persuasive writing should include an engaging introduction paired with a strong thesis, use of persuasive techniques, and a rebuttal against opposition. Most important of these is the thesis, which establishes the purpose of the writing. Central to the development of persuasive writing is the three persuasive appeals: logos, ethos, and pathos. These represent appeal to logic, appeal to credibility and appeal to emotion, and are central to the development of a successful persuasion. In addition, persuasive writing typically makes use of propaganda techniques. These include glittering generality and name calling, and all further persuade the audience.