Brands capture our imagination on a daily basis. still, outside the world of brand managers, few truly understand the role of marketing and even fewer grasp the meaning of branding. it is rather fortunate considering that marketing and branding are such key elements of the business system of a corporation, actually brand management can be safely integrated at the very centre of any organisation as a means to driving its strategy and its culture in symbiosis with its environment.

The benefits of branding are you get more customers, you could receive an everlasting customer loyalty and a great reputation with the public and media which would therefore attract more customers to your product.

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