3 Important Elements of Free Backlink Audit
When it pertains to perform a link audit on our website pages for reasons such as to discover why our website has been punished or to find out why a competitor ranks above us for a specific keyword expression, it is necessary to consider several metrics that will help us improve the competitiveness of our pages.
Three vital metrics that we have to think about among others when performing our link audit are:
1) Number of incoming links
2) Number of outgoing web links (OBL).
3) Anchor text distribution.
Number of incoming links.
One of the very first things we need to do when examining our target internet site web page(s) is to find out incoming links. Much more specifically, we should learn the overall volume of backlinks that our page has already obtained.
Then we should count the variety of back links that indicate our page just from distinct referring domain names. So also if we have a large number of incoming links for a low-medium affordable keyword term, allow's state for our example 500 backlinks in complete yet only 10 referring domain names, that implies that our link building initiatives up until now just weren't extremely efficient because most of our incoming links are originating from the exact same referring domains.
In this example, with a ratio so high in between complete back links and also referring domains (in our example 50:1) is critical to concentrate our future efforts in obtaining permit's state 50 back links from 50 various domain names instead of obtaining 50 links from one domain. The reason why we intend to have incoming links from different domains is twofold:.
1) Search engines pass considerably higher link worth for back links from different domain. After a particular amount they also discount them totally.
2) Search engines think about a lot of the moment high amount of back links from the very same domain name as an unnatural optimization practice. Implying that search engines consider these back links as paid or component of a link wheel network.
Volume of outgoing web links (OBL number).
Another factor that we need to take into account is the number of outbound hyperlinks (OBL) on pages that we acquire hyperlinks from. This is especially crucial with all changes that Google carried out to their algorithms. A really high volume of outgoing links from particular pages could mean that the solo objective of these web pages is for unnatural web link structure activities.
Anchor text distribution.
A third factor that we must consider quite seriously is the anchor text distribution. First we should accumulate anchor text information for all incoming links and afterwards assess their distribution. A heavy use of specific suit anchor message for non-branded terms will certainly lift a warning to Google and also other search engines as an abnormal hyperlink structure activity with only purpose to control organic positions.
Nonetheless, while these 3 elements are crucial they could likewise be very time eating when we are performing our link audit.
So, in order to quicken the free backlink audit process it is suggested to make use of a web link analysis device like the Backlink Analysis tool from Web SEO Analytics suite of SEO tools. By doing this we will certainly be able to retrieve information for these 3 metrics in 30 secs and at the same time the backlinks analysis device will certainly bring for us additional metrics such as backlink kind information (e.g. message or picture links) and responses on the amount of incoming links are followed or not complied with.