5Top15 Dos Equis - The Most Interesting Man in the World

This campaign was launched to bring attention to the Dos Equis brand in 2007 by escaping the clich├ęs of typical beer advertising. They appealed to men's desire to be the ultimate 'man's man.'

A Leader in the Industry

This commercial has led to Dos Equis success because of the extremely unique advertising method. They appeal to a man's desire to be like the 'most interesting man in the world' with clearly hyperbolized attributes and a link to the Dos Equis beer.

Using the Media

Hundreds of Twitter and Pinterest pages have been created in which viewers share comical descriptions the 'most interesting man in the world' based on the widely popular commercials and parodies. The tag line "stay thirsty my friends" has also drawn attention in the media, with multiple parodies putting spins on this line.

Becoming Part of Pop Culture

This 2014 campaign aired during the olympic season - an event in our culture that draws a significant amount of attention. By basing a commercial around various events in the olympics, Dos Equis effectively tied itself into pop culture and connected with all viewers  - even those not familiar with the brand.

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2 years ago
0

a great way of using comedy to connect with a product. for me every time i hear a quote from the most interesting guy in the world, i really do think of doseques - Jordan Olken

2 years ago
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This advertisement sticks out to me because it is so different and unique. It was target towards a specific target market just like the Dove campaign. They both are advertising towards specific people and really get their message across.

2 years ago
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If I was marketing this campaign today, I would bring it back by creating a hashtag that people could tweet with telling about how they make themselves the most interesting man or woman in the world. This would get people involved with the brand, while also spreading the name around.

2 years ago
0

@Aeckardt99 I agree because this will make the brand name more well known.

2 years ago
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I like how they showed that the brand became a leader in its industry. I have also seen some of their other marketing materials before.

2 years ago
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cool like

2 years ago
0

If I were on the marketing team for this campaign I would bring back more commercials and also maybe use the commercials on other social media viewing videos such as youtube. -Rachel Marks

2 years ago
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This campaign does a great job of incorporating comedy into advertising. It leaves people eager to see the next one and is definitely an attention grabber

2 years ago
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@Jolken5 I agree, due to the fact that if someone told me a quote of his I wouldn't connect it to dos Equis... Maybe he should have a catch phrase?

2 years ago
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If I were to bring back this I would try to use some stories that are more age appropriate and intriguing to the viewing audience