Branding and Differentiation
What is Branding?
Branding is the process of creating a name for your product.
Branding is a mixture of;
Good quality products
And a reliable company
What is differentiation?
Differentiation is when a company makes their product or service unique from others.
Benefits from Branding and differentiation
You will be different from the market and you will have more of a opportunity to gain customer loyalty with unique products.
Problems with branding and differentiation
Customers will not be familiar with such products and may not like them.