Branding and Differentiation

Jasmine Suman

What is Branding?

Branding is the process of creating a name for your product.

Branding is a mixture of;

Good advertising

Good quality products

Low/reasonable prices

Loyal customers

And a reliable company

What is differentiation?

Differentiation is when a company makes their product or service unique from others.

Benefits from Branding and differentiation

You will be different from the market and you will have more  of  a opportunity to gain customer loyalty with unique products.

Problems with branding and differentiation

Customers will not be familiar with such products and may not like them.