The Marketing Mix~ 2014 (PPPP)
The marketing mix consists of the four P's: Price, Product, Promotion & Place.
Different sizes have different prices so people with different sized budgets can afford what they want.
Coca Cola have a wide variety of drinks so they can please all customers and improve to what they like. Having a wide selection can also attract a lot of customers and advertise that they have not lost imagination and will continue to please all customers.
Coca Cola has expanded all over the world from just one state In the USA. This has made Coca Cola world wide known and rapidly increased the customer income and promoted Coca Cola as a business.
One of the ways Coca cola advertise their products is through pop culture.
Another way of advertising Coca cola is buy creating advertises and expanding them where there is a high population.