To persuade means convince someone to do or believe something through reasoning or the use of temptation.
Persuasive writing can be used to:
Support a cause
Urge people to act
Make a change
Prove something right or wrong
Stir up sympathy
Get people to agree with you
Techniques used for persuasive writing:
Repetition - Imagery - Short Sentences - Emotive Language - Rhetorical Questions
Personal pronouns - Emotive Language - Rhetorical Questions - Statistics and facts - Use of an authority figure - Alliteration and Anecdotes - Description and imagery - Exaggeration - Repetition and group of 3 (tripling)
Persuasive technique examples
Repetition: Repetition is a literary device that repeats the same words or phrases a few times to make an idea clearer. There are several types of repetitions commonly used in both prose and poetry. As a rhetorical device, it could be a word, a phrase or a full sentence or a poetical line repeated to emphasize its significance in the entire text. Repetition is not distinguished solely as a figure of speech but more as a rhetorical device.
Example # 1
This is an example of repetition. The phrase I do not hope to turn is repeated a few times in the text.
This is also repetition because the phrases; a horse and of course are repeated multiple times in the text.
Alliteration: Alliteration is derived from Latin’s “Latira”. It means “letters of alphabet”. It is a stylistic device in which a number of words, having the same first consonant sound, occur close together in a series.
Example # 1
In this text, alliteration is shown with the letter f. The letter is repeated in the text 7 times with the words; fair, foam, flew, furrow, followed, free and first.
Example # 2
In this particular text alliteration is shown twice with the letters s and f. The alliteration used with s is 'soul swooned slowly' and with f is 'faintly falling' and 'falling faintly'.
This is a statistics chart that shows past data on the population of the world starting from 1950 as well as the predicted population until 2050.
In this Nike advertisement they used a rhetorical question to get the readers thinking. The question is not actually meant to be answered. It simply suggest that the sneaker is adequate equipment for exercise and it completes your sports gear collection. This is attractive to the readers eye and the rhetorical question makes them think about exercising usinig the Nike sneakers.
The use of these devices grab the audience's attention making them want to buy the D.V.D. Tripling added exaggeration to the add while describing the positive outcome of using the product. The rhetorical question caused the audience to think about their current figure and it attracted them to the idea of purchasing the item. The aliteration was used to make the image stick in their head. Tilt, tuck and tighten will stick in their minds making it dificult to forget.
This particular advert focus on becoming fit with hip hop abs. It uses tripling, rhetorical question and alliteration to grab the listeners attention and make them want to buy the product. The tripling in the ad was 'flat, firm, sexy', 'tilt, tuck, tighten', and 'beautiful, flat, sexy'. The rhetorical question was 'Would you like to get firm, flat, sexy abs without ever getting on the floor for painful sit-ups, boring crunches or gimmicky ab machines? The alliteration used was 'tilt, tuck, and tighten'.