in 2008 Julie Deane wanted a satchel but they never sold them anymore so she decided to go online and see how to make one. once she got all the materials she made her own satchel. she gave the satchel to her daughter and other people saw her wearing it and wanted their own.so her daughter told her to make more of them and sell them. once she made more and more people online told her they want one. she then decided to start selling them seeing as loads of people wanted their own satchel.