The 6 Principles of Design

Balance

Balance is when graphics don't over power the text.

The page cannot be heavier on one side or the other.

It is like putting matching text boxes on the top and bottom of a page.

Proximity

Proximity is the distance between elements on a page.

Used to demonstrate a relationship or lack of relationship between elements

Such as you must put captions (text) next to a related photograph

Alignment

Alignment is the justification of elements.

Related elements should be justified the same to emphasize their relationship to each other.

Such as giving the location, date, time, and cost of an event are all CENTERED on a flyer.

Repetition

Repetition is constant  pattern of  fonts and color schemes and graphic styles.

Specific font color font size and graphic style.

Contrast

The use of color and size to show important elements on a page.

Use black font on a light pink paper

Use white font on black paper

Use light gray on dark blue paper

White Space

White space is blank or negative space on a page.

Used to give the readers eyes a break.

Used to focus the readers eyes on important details.