To run a successful search engine optimization program, you need to constantly monitor your website’s performance and activities. It’s very important that you keep track of your competitor’s activities. We need to be updated as well as to the latest search engine algorithms. As SEO is integrated with social media, users’ comments and reviews play a big role in making or breaking your online reputation. People are free to comment on your products and services and a single mistake can spoil your online standing. Here are some free tools that will help you monitor your online status:

Google Alerts

With Google Alerts you can monitor what’s being said about you and your business on social media sites, blogs, and search engine results. Every time your name appears in news, blogs or comments you get email alerts from Google. It is one of most helpful tools to monitor track comments about you on the Internet.

Yahoo! Site Explorer

With Yahoo! Site Explorer you can explore all webpages indexed by Yahoo! Search engine. This helps you monitor external links to your blogs and website. If someone writes negative comments about your business, he’ll probably leave a link of your website. With Yahoo! Site Explorer you can monitor negative external links.


Technorati is a well known search engine for blogs. You can easily monitor conversations of bloggers. If someone writes a negative comment on your blog, with Technorati you can monitor negative comments. All you need to do is, subscribe to Technorati and you can track negative comments about your blog posts.


Del.ic.ious is a social bookmarking web service. It is helpful for sharing, storing and discovering web bookmarks. You can monitor your online reputation by your name, business and services that you offer using Del.ic.ious.


Twitter is the most popular microblogging site where you get 140 characters to Tweet. With Twitter you can monitor what people are talking about you and your business.


Versionista is helpful for the businesses that are facing troubles with their online status. It monitors specific webpages and sends email notifications about your most popular webpages.


socialMention is a social media search platform that collects comments and reviews from all over the world at one place. With SocialMention you can check what is being said about you and your business on social media sites.


With SamePoint you can monitor millions of comments and conversations on various social media sites. You can easily make out whether these comments and conversations are negative or positive.


With KnowEm you can protect your brand from social media identity stealing. You can monitor your username, brand name or personal name over 400 social media sites with KnowEm.

In today’s competitive market having an up and running website is not enough. You have to keep monitoring your digital presence and your competitors. It’s very important to know what users, businesses, and clients are talking about. What do they expect from you? With these tools you can monitor your online reputation and track your competitors.

Keyword Position Monitoring Report Services ( is another tool  that helps you monitor your website’s ranking as well as your competitors’ ranking for target keywords. They provide quick and instant results. Other exciting features include, Rank checker widget, Social popularity tool, Website ranking tool, Backlinks tracker and much more. For details please visit